Marketing Plan Research Paper Example | Topics and Well Written Essays - 500 words - 2

Marketing Plan - Research Paper ExampleThe communitys product Daisy Make-up kit is waterproof in design and does not fade during rains.The association has an utmost objective of reaching out to both local and international brides and brides maidens with the make-up kit objet dart achieving 70 percent profit margin in its products sales. The first strategy that the lodge seeks to employ in enticing the prospective customers is merging high quality with price affordability. As such, it seeks to hand over the brand of high-quality make-up kit Daisy Make-up Kit that has significantly low and affordable price.The caller-up shall recruit on the creation of customer awareness and relations campaign by putting strategies in maculation for demonstrating to the customers how the products key features work. In so doing, Silva Company Limited shall be aiming at communicating to the prospective customers the competitive qualities of its brand make-up kit. The company shall place detai ls of the demonstration with intense description encompassing the quality if the product on its website that must also be updated from time to time. other strategy shall involve aggressive advertisement of the product that the company shall conduct through different medium. It shall expenditure print, audio and audio-visual media to reach out to the prospective customers. For instance, the company ought to take advantage of seasonal Bridal Magazines produced by reputable companies (Ferrell & Hartline, 2012). It shall also make use of the rapidly growing social media as a reach-out tool.Concerning trade mix, the company intends to employ diverse customer-friendly means of acquiring and retaining its customers. Prices shall be set based on the customers levels of income and welfare. The company intends to offer focus on price affordability in relation to quality. The company intends to