Ad-Words and Brand Confusion Essay Example | Topics and Well Written Essays - 3000 words

Ad-Words and Brand Confusion - Essay Example The increasing effect of all these changes have almost wiped off the geographical borders of the nations and the entire domain of trade and business has become a transnational issue. Along with such developments and changes, one cannot deny the role played by the internet. In fact, it is the internet that has acted as the most important facilitator of change in the development of information technology. The witty business leaders of the world have used the internet as the medium of business and the truth is such an effort has changed almost the entire dynamics of the traditional way of doing business. As it is widely accepted fact that internet is the huge pool of information. In order to make internet convenient to use for the users, the search engines came into existence in the previous decade. The search engines facilitate the search of the relevant information for the user. For the purpose, the user has to type the keywords of the information that he wants to get hold of. But there is a major possibility that such keywords are already trademarked by certain organizations and those words cannot be used in such a way. Moreover, of late the search engines are ch arging fees for such keywords which have turned out to be one of the prime sources of revenue for such search engines. This way of doing business has resulted in major controversies all across the globe. The report provides deep insight into the matter and unfolds various interesting facts in the course of a discussion. The revolution of the internet business commenced with that of the search engines. In simple words, search engines help the end user with the relevant websites or the source of information as he enters certain keywords in the ‘search’ option. The search engines were first developed in the year of 1993 in the form of Aliweb and JumpStation. Prior to the developments of search engines, a complete and extensive list of web servers were used to locate the websites. In the year of 1993 itself, before the launch of Aliweb and JumpStation, Achie and Veronica were launched.     Ã‚