Report Essay Example | Topics and Well Written Essays - 1000 words - 10

Report - Essay Example Another reason why the people chose this kind of set-up is because of fast delivery of the item that they will be buying – they can immediately possess or take-home their purchased item(s). On the other hand, purchasing good quality products is also one of the concerns of the target market, and that is the area where Cash Computer Supplies is at par with its competitors. Cash Computer Supplies’ first year operations profited a low income because their market or buyers are very limited. The company only markets to the students of Memorial University and due to the University’s high turnover of students, it is hard to maintain regular customers on the student market segment. Closing down the business because of the above reason is not the solution to take because the company has a real potential in pioneering and leading the mail-order computer supply industry in Newfoundland. And also, opening up a retail store as a means to combat their competitors head-to-head is not a good option as well as this will only add them up overhead costs and carrying costs on their inventory. Cash Computer Supplies has the potential to compete in the computer supply industry in Newfoundland, it only needs a little re-organizing within the company management to be able to sustain and increase their market share. The several recommendations which are considerable are as follows: Continue on with the business, closing it down because of the unfavorable result from the phone survey is not a viable option. The company has great potentials which can still be enhanced if careful studies on the internal and external SWOT will be conducted. First, the company must create and establish its own mission/vision as this will help and guide them follow a certain direction and achieve a successful long-term goal for Cash Computer Supply (see Exhibit 1). By having a mission/vision, just like all other successful companies including their